Air Purifiers – a luxury or a necessity for every home?

It’s a question that’s often asked but rarely spoken out loud: are we truly breathing well enough—and mindfully enough?

In the spaces where we spend most of our time — whether it's the living room, home office, or children’s bedroom — air quality is no longer just a health concern; it affects our energy, focus, sleep, and even our appearance. Poor air quality might be invisible, but we feel it: in dry skin, in fatigue that lasts longer than it should, in allergies that return without warning.

With rising allergens, pervasive urban pollution, gases from textiles and materials, and temperature fluctuations, air purifiers today are no longer a luxury addition to interior design—they’re a real necessity in every modern home. This is especially important if you live with children or individuals with asthma.

That’s why Dyson devices available through ROX Beauty hold a special place in the new comfort routine. Not only do they purify air with high precision, but they also heat in winter, cool in summer, and visually complement your space with elegance that blends in rather than stands out.

Technologically advanced, thoughtfully designed, and functionally unmatched, these devices are not just an investment in your space—they’re an investment in your everyday sense of ease, freshness, and peace.

Below is a detailed overview of each model and the reasons why you might want to introduce one into your home—today.

Dyson AM09 Hot+Cool 

The AM09 is not a traditional air purifier—it’s a fan with dual heating and cooling functionality, distributing air evenly through a bladeless design. This Air Multiplier™ technology makes it quiet, safe, and exceptionally pleasant to use, especially in family homes or smaller spaces.

Ideal for those seeking an aesthetically subtle but highly functional solution for year-round use.
• For bedrooms, workspaces, and cozy living areas
• No exposed blades, quiet operation, minimalist visual design

Dyson Pure Hot+Cool HP10

The HP10 meets the needs of modern interiors by purifying air from allergens and fine particles, while also heating or cooling depending on the season. Using a HEPA H13 filter, it removes 99.95% of particles as small as 0.1 microns—including pollen, dust, mold, and even viruses.

It automatically detects air pollution levels and adjusts performance accordingly. Designed for maximum efficiency and discretion—all within an aesthetic that fits seamlessly into contemporary interiors.
• Perfect for city apartments, children’s rooms, home offices
• Ideal if you want a single device for year-round comfort

Dyson TP09 Cool Formaldehyde

The TP09 model features Dyson’s most powerful purification technology, with added focus on formaldehyde—one of the most common and invisible indoor pollutants (released from adhesives, paints, textiles, furniture...).

An integrated catalytic filter continuously breaks down formaldehyde, while HEPA and activated carbon filters capture other micro-particles and gases. The device includes an LCD screen, real-time air monitoring, wireless control, and a quiet mode.
• Best for living rooms, open-plan spaces, designer interiors
• When aesthetics and performance are equally important

Dyson Big+Quiet Formaldehyde BP03

The BP03 pushes the boundaries of what you expect. Designed for larger spaces, open-plan apartments, and homes with high foot traffic or pets. The name "Big+Quiet" says it all: it covers large areas while remaining almost silent—even on the highest settings.

The device uses sensors for automatic pollution detection, features an advanced formaldehyde filter, and offers app-based remote control. Visually, it resembles a luxury piece of furniture, while functionally acting as a quiet, constant guardian of your indoor air.
• Ideal for families, pet owners, and design-conscious homes
• When you want top-tier technology in its quietest form

Clean air might not be the first thing we think of when it comes to wellbeing—but it’s the foundation of nearly everything: better sleep, fewer irritations, sharper focus, and a more balanced mood.

Dyson air purifiers are not just technically perfect—they truly enhance both air quality and quality of life. All of the models mentioned, as well as additional Dyson air purifiers, are available on the ROX Beauty webshop. Explore the collection and find the model that will turn your home into a space where you can truly breathe easier.