L'Oreal Keratin Alpha Sleek Hair Smoothing Shampoo 300 ml is a professional shampoo for luxurious smoothness and shine.

A luxurious, ultra-creamy washing experience that leaves hair silky soft and shiny after the very first application. When combined with the complete routine, it helps "reprogram" hair for up to 2 weeks of frizz control* and reduces unwanted volume for faster, easier styling — in half the time**. The result is smoothed hair with instant shine that lasts up to 100 hours***.

Keratin Alpha Sleek: Our first hybrid technology for hair texture and care. It acts on the alpha-keratin level of the cuticle for immediate smoothness.

 
Why will you love it?

• Up to 2 weeks of frizz control with the complete routine*
• Styling in half the time with the recommended product combination**
• Softness and shine that last up to 100 hours*
• Gentle formula that helps protect hair from breakage
• Visibly improved softness from the first use***
• Suitable for all hair types

 
How does it work?
The ultra-creamy texture coats the hair fiber, smoothing the surface and enhancing shine. In synergy with the routine (Shampoo + Smooth Transformer + Leave-on), it helps control volume and frizz, saving time during daily styling.**

How to use?
Apply to wet hair, gently massage into a rich lather, and rinse thoroughly. For optimal results, follow with the Smooth Transformer and Leave-on.**

*Consumer test on 68 participants, 1 application per week for 4 weeks. Based on observation during a 15-day break. **Instrumental tests with a routine of 4 applications: Shampoo + Smooth Transformer + Leave-on. ***Instrumental test after 1 application of shampoo, mask, and serum.

INGREDIENTS:

AQUA / WATER / EAU • SODIUM COCOYL ISETHIONATE • DISODIUM LAURETH SULFOSUCCINATE • GLYCOL DISTEARATE • SODIUM LAURYL SULFOACETATE • SODIUM LAUROYL SARCOSINATE • GLYCERIN • PARFUM / FRAGRANCE • DECYL GLUCOSIDE • COCAMIDOPROPYL BETAINE • COCO-BETAINE • PPG-5-CETETH-20 • DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER • AMODIMETHICONE • SODIUM HYDROXIDE • CITRIC ACID • POLYQUATERNIUM-7 • CARBOMER • POLYQUATERNIUM-10 • SODIUM BENZOATE • SODIUM CHLORIDE • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • SALICYLIC ACID • BENZOIC ACID • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • POLYSORBATE 21 • LINALYL ACETATE • CARVONE • CITRUS LIMON PEEL OIL • TRIDECETH-6 • LIMONENE • COUMARIN • LINALOOL • CITRUS AURANTIUM BERGAMIA PEEL OIL • BUTYLENE GLYCOL • C12-13 ALKETH-23 • C12-13 ALKETH-3 • PINENE • CETRIMONIUM CHLORIDE • JUNIPERUS VIRGINIANA OIL • PHENOXYETHANOL • SODIUM LACTATE • TAURINE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7 N70058541/2